Awards Event

HALESOWEN TOWN FOOTBALL CLUB would like to confirm the details of their awards event for the 2021-22 season.

The awards will take place on Saturday 14th May in front of the Harry Rudge Stand from 12pm until 4pm.

As well as the first team our Academy, U-18 and U-21 teams will be in attendance.

The James Grove Lounge and Harry's will be open as well as the Yeltz Cafe.

The timetable for tomorrow is as follows:

12pm Welcome and introduction from Karen Brookes and Keith McKenna.

12.15pm - 1pm Academy end of season Presentations.

1.15pm - 2pm Youth end of season Presentations.

2.15pm - 3pm Under 21 team end of season Presentations.

3.15pm - 4pm First team end of season Presentations.

4.30pm Thank you and close from Karen Brookes and Keith McKenna

We hope you can all join us tomorrow at the Grove.

Up The Yeltz


Sponsorship news 2nd August 2021

HALESOWEN TOWN FOOTBALL CLUB are delighted to confirm new rear of shirt sponsor for the forthcoming season.

Halesowen based The Big Pet Store will be the Yeltz rear of shirt sponsors having agreed a two-season deal meaning their logo will be on the back of the blue, yellow and white shirts until at least the end of the 2022-2023 season.

Director of the Big Pet Store Darren Burke stated, ‘’It’s good to be back! The Big Pet Store has had a close association with Halesowen Town going back over the years and we are proud to be back as sponsors once again.  2021 is the Big Pet Store’s 30th anniversary and what better way to celebrate than a partnership with the Yeltz in what we are sure will be a Championship season!’’

‘’We are delighted to have The Big Pet Store back with us,’’ General Manager Dave Hawley commented, ‘’We are a club that has a big part to play in the local community and having another local company like The Big Pet Store is testament to that community spirit, we would like to thank Darren and the team for their continued support.''

To find out the services and products available at the Big Pet Store click here

Up The Yeltz

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Sponsorship News  5th July 2021

HALESOWEN TOWN FOOTBALL CLUB are delighted to announce that Mapei UK Ltd have agreed to remain as the Yeltz main sponsors for the next two years.

As a club we are proud that we have a company with the status of Mapei UK Ltd as our main sponsors, their sponsorship of other sporting organisations both here and abroad speaks volumes.

In their home country of Italy, they are sponsors of US Sassuolo Calcio football club.

This season will be the fifth so for that Mapei have been main sponsors and this current deal will take us through to the end of the 2022-23 season.

Once more our home, away and third kit will have Mapei across the front along with advertising boards in key locations around the Grove.

Director of Football Keith McKenna stated, ‘’Absolutely delighted to announce that Mapei with be our main sponsor again for the forthcoming season. Mapei are an integral part of our community and to support the club once again in trying times, is truly unbelievable. From us all at Halesowen Town, thank you so much."

To find out more about Mapei UK Ltd please head to

Up The Yeltz

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The Yeltz Collection 2021-2022

HALESOWEN TOWN FOOTBALL CLUB are excited to announce the playing kit for the 2021-2022 season.

The existing kit has lasted extremely well, but after 3 years the blue, white and anthracite make way for three new kits.

The latest kits will be supplied once more by our supplier and sponsor Ace Embroidery and will be manufactured by Surridge Sports a company synonymous with many sports since 1867.


For the 2021-22 season the home kit will remain Yeltz blue but white pinstripes gives it a fresh new look. On the pitch the blue shirts will be matched with white shorts and Blue socks.
















The much-loved yellow shirt is back, this time with a blue trim, blue pinstripes, blue shorts and yellow socks, a modern look to this Yeltz classic.




















Our anthracite third kit of previous season’s proved to be a fan’s favourite not least because of its attachment to our FA Trophy run of the 19-20 season. With the new third kit, we really believe that we have hit another winner. We always wanted to retain a white kit, but wanted a twist, something different, green trim, green pinstripes and green shorts and socks completes our playing kit for the 2021-2022 season.

Up The Yeltz

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League statement 24th February 2021

The FA’s Alliance and Leagues Committees have now considered the large amount of data and information submitted by clubs across the National League System (NLS) Steps 3-6 as part of a survey to gather views on the continuation or conclusion of the 2020-21 league season, in addition to the information set out in the Government’s roadmap this week.

Submissions were made by 99.1% of clubs at Steps 3 and 4, and 95.8% of clubs at Steps 5 and 6. We would like to thank the clubs for submitting their views and the time taken in providing responses during what we appreciate is an incredibly challenging period for everyone.

The results of the survey showed that over 76% of all clubs across Steps 3-6 indicated a preference to curtail the 2020-21 league season if it could not be restarted with limited spectator numbers and hospitality before 1 April 2021.

During this process, taking into account views of clubs and leagues it was decided that extending the 2020/21 league season beyond the end of May 2021 would not be a viable option.

This was due to various considerations, including the financial implications for many clubs, player contracts and the extent of the fixture scheduling issues caused by the national lockdown and various postponements which had resulted in there being 81% of matches left to complete for Steps 3 and 4, and 75% at Steps 5 and 6.

Taking into account the survey results and the ongoing impact of Covid-19, which continues to adversely affect incomes for clubs due to restrictions on both spectators and hospitality, the FA’s Alliance and Leagues Committees have reached a consensus that subject to the approval of FA Council, the 2020/21 league season for Steps 3-6 of the NLS should be curtailed with immediate effect, with no further league matches taking place this season.

The Committees will now present their collective recommendations to the FA Council for ratification.

It has also been decided that subject to FA Council’s decision regarding the curtailment of the season at Steps 3 to 6, both committees will revisit discussions around a potential restructure at Steps 4-6 of the NLS, which was previously agreed and has been on hold since the 2019-20 season.

Following the statement issued by the FA Alliance and Leagues Committees regarding the curtailment of the 2020/21 playing season, the Southern Football League would like to put on record our gratitude to all our Member Clubs for their co-operation during a very difficult period for everyone.

Despite no further competitive league games taking place this season, we hope to welcome all our existing Member Clubs back for the commencement of the 2021/22 league season.

We shall advise in the coming weeks the start date of the 2021/22 season.

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League statement 8th January 2021


This is an update with regards to the continuation, or otherwise, of the 2020/21 league season, given the latest position concerning the COVID-19 pandemic.

The Board of the Pitching In Southern Football League has, together with its fellow Trident Leagues, reviewed the implications of the latest government lockdown.

The matter was also discussed at length by the FA’s Alliance Committee earlier this week.

In order to reach a decision that will apply across Steps 3 & 4 in the National League System, and which is informed by the views of all clubs at Steps 3 & 4, clubs will shortly be asked by the Football Association to provide views on whether the 2020/21 season should be terminated and, if not, what the alternative should be.

This will take the form of a short survey.

Independent of that survey, all three of the Trident League’s Boards hold the view that the season should cease immediately and be declared null and void.

The ultimate decision lies with the FA Council, following a proposal made by the Alliance Committee but no proposal will be drafted until clubs’ views have been collated and assessed.

In the meantime, the Pitching In Southern Football League is postponing all fixtures up to and including Saturday 6th March since there is no suggestion that the national lockdown will be lifted prior to said date.

The league will continue to provide its Member Clubs with updates as and when it is able to do so.


Mr. Hipkiss pictured in his days as West Bromwich Albion's Chaplain